We’re excited to introduce Alex Kutches as the newest member of Green Buffalow!
Alex first learned about us at the Wildfire Industry Collective event, where he met our founders, Summer and Korena. We connected over our shared values, and after many conversations, Alex has decided to join us as the Strategic Growth Advisor.
A Perfect Fit
At Green Buffalow, we believe that everyone deserves to have the best fitting uniform for their body, so they can focus on work rather than restrictions of their garments. This belief is rooted in our own experiences, having seen our loved ones struggle with poorly fitting gear in extreme conditions. Alex shares this passion to do something that matters and make a difference in the everyday lives of friends, family, colleagues and customers. He believes that as we get people outside, we are helping to make the world a better place.
Decades of Leadership Experience
Alex’s career in the outdoor market reflects a life committed to helping people have a better experience as they encounter the natural world through the outdoors. Most recently, as President of Mystery Ranch, he guided the company through a fourfold revenue increase, which culminated in its acquisition by Yeti in 2024. His leadership has also been instrumental at Outdoor Research and Marmot, where he drove significant sales growth and brand expansion. Throughout his career, Alex has focused on building strong teams and delivering products that enhance outdoor experiences.
What This Means for You
With Alex on board, we aim to grow our strategic partnerships that will help us keep uniforms in stock, ensuring you are able to get your gear with minimal delay. His experience will help guide our strategic vision and empower our team to take on the new frontier in scaling our business to better provide the best-fitting, most comfortable uniforms for those who protect our public lands.